Privacy Policy

1. Introduction

Welcome to EasyGating! Your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using EasyGating, you consent to the data practices described in this policy.

2. Data Controller

EasyGating, located at Call Me Fred / adsyme Ltd, 86-90 Paul Street EC2A 4NE London, UK, is the Data Controller responsible for your personal data. For any inquiries regarding your data protection rights, you can contact us at:

3. Information We Collect

When you use our website and services, we may collect the following categories of personal data:

• Contact Information: Email address (when provided voluntarily).
• Technical Data: IP address, browser type, device identifiers, operating system, and session cookies.
• Website Usage Data: Data on how you interact with our website (via analytics tools).
• Content Gating Data: Information about content gates you create and visitor submissions.

We do not collect or process special category data (e.g., health, biometric, racial, or political data).

4. Legal Basis for Processing Personal Data

Under the UK GDPR, we process your personal data based on the following legal justifications:

• Consent (Article 6(1)(a)): When you provide explicit consent for marketing or analytics.
• Contractual Necessity (Article 6(1)(b)): When data processing is essential to provide our services.
• Legitimate Interests (Article 6(1)(f)): For fraud prevention, website security, and analytics to improve user experience.

5. How We Use Your Information

We use your data for the following purposes:

• Providing and Maintaining Our Service: Managing user registrations, communications, and site functionalities.
• Analytics and Performance Monitoring: Understanding how users interact with our website to enhance our services.
• Security and Fraud Prevention: Detecting and preventing unauthorized access, spam, or cyber threats.
• Content Gating Services: Enabling you to collect and manage visitor information through content gates.

We will never sell, rent, or trade your personal data to third parties.

6. Third-Party Data Processors

We use trusted third-party services to enhance user experience and comply with UK GDPR. We ensure that all third-party providers are UK GDPR-compliant and have Data Processing Agreements (DPAs) in place.

7. Data Retention Policy

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for:

• User Account Data: Retained for the duration of account activity. Deleted upon request.
• Website Usage Data: Retained for 12 months, then anonymized.
• Marketing and Analytics Data: Retained for 24 months unless consent is withdrawn.

After retention periods expire, data is securely deleted or anonymized in accordance with UK GDPR standards.

8. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can correct any inaccurate or incomplete personal data.
• Right to Erasure ("Right to Be Forgotten"): You can request deletion of your data, subject to legal exceptions.
• Right to Object: You can object to our processing of your personal data in certain circumstances.
• Right to Data Portability: You can request to receive your data in a structured, commonly used format.
• Right to Withdraw Consent: You can withdraw consent at any time (for marketing or analytics).

How to Exercise Your Rights: If you wish to exercise any of these rights, please contact us at [email protected].

9. Data Security Measures

We implement strict technical and organizational measures to protect your personal data, including:

• Encryption: Secure encryption of all data transfers using SSL/TLS protocols.
• Access Controls: Limited data access to authorized personnel only.
• Data Minimization: We collect only the data necessary for legitimate business purposes.
• Incident Response Plan: A structured process for handling data breaches, including 72-hour notification to authorities when required.

10. Cookies and Tracking Technologies

We use essential cookies for website functionality and optional cookies for analytics and marketing (with consent).

• Essential Cookies: Required for website operation (cannot be disabled).
• Analytical Cookies: Track site usage (only if consent is given).
• Marketing Cookies: Used for advertising (only if consent is given).

Managing Cookies: You can adjust cookie settings through your browser or opt out using our Cookie Consent Banner.

11. International Data Transfers

If personal data is transferred outside the United Kingdom, we ensure compliance through:

• Standard Contractual Clauses (SCCs): Approved by the Information Commissioner's Office (ICO).
• Data Adequacy Decisions: Transfers to countries with recognized UK GDPR-level protection.
• Encryption & Security Measures: Ensuring data integrity and confidentiality.

12. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect data from children. If we discover that we have unintentionally collected such data, we will delete it immediately.

13. Data Breach Notification Policy

In case of a data breach involving personal data, we will:

• Assess the risk level and impact.
• Notify the Information Commissioner's Office (ICO) within 72 hours, if required.
• Inform affected users without undue delay, if there is a high risk to their rights.

For security concerns, you can report incidents to: [email protected].

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect legal, technical, or business changes.

• Notification of Changes: We will post updates on this page and revise the "Last Updated" date.
• Major Updates: If changes significantly impact user rights, we will notify you via email or on-site notice.

We recommend reviewing this policy periodically.

15. Contact Information

For any questions, requests, or complaints regarding this Privacy Policy, please contact us at:

If you believe we have not handled your data in compliance with UK GDPR, you have the right to file a complaint with the Information Commissioner's Office (ICO) at: